Thanks WKYT! Social Media Marketing & Design

In Lexington KY we are a city that reflects America at it’s best. Only the truth of marketing works in Lexington KY. If you go for Dinner, the best restaurants are found through word of mouth. If you want a good doctor you will always look for the best one and see who can introduce you. This is not a cold calling or unannounced introduction city. So how do you increase your visibility?

The ways to increase visibility is only through introductions. Your increase of introductions is only though an increase in perception of be a quality person to introduce to people. This does not happen by having a big house, car or fine clothes. It only happens through an honest presentation that looks and feels safe. People want to be around people who present themselves well. That means the design of “You” is most important in you personal life and business life. It is the same on Social Media. Turns out what is true in Lexington KY is true through out the country.

Simply take the analogy of incentivizing people to like your page by giving away an iPad. Do people really want the iPad and do they really believe they will win and is it of real value to them? Probably not. We have been working on creating a solid design on the Facebook Fan Page and spreading the name of the company by having fun give aways that are locally based and have something of value to the person. Our theory that is coming out correct shows that we are not looking to sell any one anything we are simply doing life with people on Facebook and twitter with out the ask of them being our “fan”. We are Wild and Crazy Guys (and girl).

3 Steps to be Social Media Marketing through Design :

1) Think of people and the conversation you want to have with them first

2) Think of what you would wear to that conversation

3) Ask the question”Does my Facebook Fan Page look like the conversation I want to have with people?”

Here is my most recent interview on WKYT talking about Social Media Design. Thanks Barbara Bailey and Bill Bryant for having me on!